Marketing Your Property

Ever wondered exactly what type of marketing takes place in order to sell your property?

It varies from Realtor® to Realtor® with some using the basic tools provided by the Industry such as MLS®, while others use as many mediums as possible in order to get the message out.

The Carpenter Real Estate Group uses a variety of marketing tools to ensure maximum exposure for your property including a variety of websites, search engines, permission-based email, and direct & indirect print marketing to geographic & demographic markets.

Web Based Marketing

	The beginning of the marketing plan is the Carpenter Real Estate Group's own website. The site contains all of their listings, usually with multiple photo's, floor plans and aerial maps of the properties. The website is regularly updated with resource material, links to the Carpenter Real Estate Group's Industry Contacts, their latest newsletters, details of thier Referral Rewards Program and other real estate industry related information.

	All listings are posted on RealtyLink.org (www.realtylink.org). The site contains listings, real estate industry news, sellers resources, open house listings and other information which make this a popular destination website for buyers.

	The Carpenter Real Estate Group uses the MLS® system, also known as the Multiple Listing Service. A complex information-sharing and cooperative marketing network created by Realtors® to help the public buy and sell homes. If you are selling a property, using MLS® means your property gets maximum marketing exposure.

	The Carpenter Real Estate Group also creates an email for each listing which is distributed to all of their personal Real Estate Collegues & Contacts. This Colleague & Contact list has been continually building over the past 10 years and is comprised only of people The Carpenter Real Estate Group have met directly or who have asked to be on the list. This email gives more direct exposure of your property to other Real Estate agents who may have buyers interested in purchasing.

	Scott is a member of the Million Dollar Guild and has been awarded the Certified Luxury Home Marketing Specialist designation by the prestigious Institute for Luxury Home Marketing. These designations not only show Scott's experience and commitment to the Luxury Market, but also allow him access to a number of resources beyond most Realtors® that allow him to more effectively market not only luxury properties but all levels of property listings.

	Another of the Carpenter Real Estate Group's marketing tools is RealEstateAssignments.com. What is an Assignment? An Assignment is the transfer from a Seller to a Buyer of the rights of a Real Estate contract of Purchase and Sale of a residential property prior to completion.

Virtual Tours

If a picture tells a thousand words, then a movie says a million!

Another marketing method the Carpenter Real Estate Group employ is Virtual Tours. Walk through movie tours of listings that allow visitors to experience what it is like to walk through the home. This captivating media allows an entertaining and undistorted presentation and the Open House approach presents an overview the the features and highlights of the home.

Talking House

To aid in selling your home the Carpenter Real Estate Group offer a program called the "Talking House" - an AM Radio Transmitter that will advertise your home "on-the-air" to anyone within a certain distance of your house - all buyers have to do is tune in their car radio to hear a commercial about your house. To learn more about Talking House click here.

Print Advertising

In concert with Web-Based Advertising, The Carpenter Real Estate Group also makes generous use of the Print Media to market your property. Listed below are some examples of publications, flyers and ads they use. In addition to the print advertising, many of these companies also have complimentary websites where all listings in print are also displayed.


	The Real Estate Book The Real Estate Book is North America's Largest Real Estate Publication featured in over 1130 distribution locations. The local circulation is 33,000 copies in the Vancouver Area (Van West, Van East, Downtown). There will be a total of 5 different editions for other areas starting this spring. Presently there are 300 boxes in established restaurants, cafes, bars + 400 boxes in hi-end retail stores. All listings over $1,000,000 are automatically listed on the Wall Street Journal website.

	Vancouver Lifestyles www.vancouverlifestyles.com Another advertising venue for The Carpenter Real Estate Group is Vancouver Lifestyles Magazine. Now in it's 13th year, it continues to be the leader in profiling the people, businesses and places that make Vancouver one of North America's favourite cities.

	Dream House Magazine www.dreamhousemag.com With a distribution of over 30,000, each issue Dream House Magazine showcases Western Canada's finest homes, lifestyles, products, and services. Dream House Magazine is simply the most effective media choice for reaching Western Canada's high net-worth market. Using a combination of targeted direct mail to million-dollar plus homes, exclusive hotels, airline and resort partnerships, inserts in the Globe and Mail to premium neighbourhoods, and select national newsstands, Dream House Magazine's distribution guarantees access to the right audience to market your home.

	duPont Registry www.duPontRegistry.com The duPont Registry name is synonymous with providing a panorama of lavish and luxury items for sale and for providing a “luxury marketplace.” After twenty years in the publishing industry, the duPont Registry’s monthly magazines continue to be the leading publications for the high-end market with feature titles for upscale vehicles, boats and real estate. The magazine distribution list includes regular subscribers in all 50 states and 54 foreign countries. Combined with thier strong brand recognition, a dynamic marketing campaign, and over 29 million hits per month, duPontREGISTRY.com is the dominant force for marketing luxury goods on the Internet.

	Business in Vancouver www.biv.com Business in Vancouver is an award-winning weekly newspaper serving Greater Vancouver since 1989. Targeted at business decision-makers, it provides local business news and information every Tuesday and reaches more than 62,000+ readers a week.

	The Bark Another advertising venue for The Carpenter Real Estate Group is "The Bark" which is the members magazine of The Arbutus Club, one of Canada's premier private family clubs with athletic, fine arts, recreation and social activities for the whole family. It provides a fun and friendly environment for all ages, and the facilities are quite simply first class. The club was established in 1964 on seven acres of prime land. Nestled in the quiet and relaxing surroundings of one of Vancouver's finest neighbourhoods, the Arbutus Club is just minutes away from the downtown area.